Bufanda


‘From the stadium to the market’. This product, graphic and photo project was raised as a campaign to claim the traditional neighborhood markets of Barcelona over the large supermarkets that are killing them from a ‘hooligan’ approach. Being ‘loyalty’ the key on both scenarios, the idea was just to bring the communicative strategy from sports to this public venues, transforming each one into a team, and creating a soccer supporter’ essential item: the scarf. The full book shows all the speech behind the campaign, different scarves models for different Barcelona’s markets, and a photo session of Guineueta’s Market space, workers and customers interacting with the idea, and a daily routine of one of one of the most loyal ‘supporter’, my grandma.